The French company’s “100% Humain” show, now on tour exclusively in France, showcases projected images of a lion, elephant, and even some beluga whales alongside its human performers, who are illuminated by a massive LED light display and accompanied by a live orchestra playing rock music.

Co-founder, Sandrine Bouglione, says that removing animals from circuses not only makes business sense—it’s the right thing to do.

“Whatever we do, they are born and die inside a cage, just to entertain people,” she says. “We can’t just keep doing circus like our grandparents used to do.”

Read the full article on Bloomberg News here.